Improving your storefront curb appeal can help your business draw local attention and attract new customers. Here are some storefront decorating ideas you can use to boost your commercial curb appeal and extend a great first impression to clients and customers!
Signage is an extremely important part of commercial curb appeal. Your business’ signage should express your authentic brand accurately, corresponding with your other consistent marketing materials. It’s important that your business’ signage is legible, visible and identifiable from a distance for passing drivers and pedestrians. If you want your sign to appear visible after dark, invest in lighting fixtures!
Maintenance and upkeep of the outside of your building should be a priority if you want to establish your business as a welcoming and trustworthy brand. Begin with your entrance paths, walkways and steps. Repair any concrete cracks or broken steps that could become a potential tripping hazard for customers or employees. Add a ramp or an elevator to provide accessible entry for those with disabilities.
Maintain your lawn with a regular trim. Refresh your building’s exterior every so often with a fresh coat of paint, a new pair of shutters or new coordinating trim. Smaller items like gutters, door handles, outdoor light bulbs and signage are also important to pay attention to!
If your business has a front lawn or large sidewalk, utilize landscaping to create a friendly, inviting atmosphere for potential clients. Plant a mix of fresh flowers, bushes and other greenery or sprinkle mulch or stones around your trees to add dimension to your space. Adding decorative outdoor planters to your entranceway is another great way to spruce up your storefront, especially if you’re limited on space!
Window and Sidewalk Displays
Use creative window and sidewalk displays to give passing customers an idea of what they’ll be walking into! Showcase seasonal products and top-selling items or promote special sales and discounts happening at your store or business.
Complete your business front with some inviting outdoor site furnishings. Welcome visitors with a comfortable bench or a bistro table set. Nature-inspired trash and recycling receptacles add to your outdoor aesthetic while demonstrating your commitment to a cleaner environment.